Cyber Monday, which began in the United States in 2005, has become a global online shopping event, taking place on the Monday after Thanksgiving and Black Friday. It was due to an increase in sales on the Monday following Thanksgiving that retailers decided to create an exclusive day of online-only promotions. Cyber Monday has quickly grown beyond its American roots, becoming a global phenomenon. Today, Cyber Monday in Switzerland has become a shopping tradition in the same way as Black Friday.
Cyber Monday was initially seen as the digital counterpart to Black Friday, which focuses on in-store purchases. Nowadays, the event represents a more refined alternative, offering the convenience of online shopping, far from the frenzy of physical stores.
Just like its big brother, Black Friday, Cyber Monday is traditionally celebrated on the Monday following Thanksgiving in the United States. Thus, the date of Black Friday and the date of Cyber Monday vary each year, but the two events always take place at the same time. In 2024, Thanksgiving will take place on November 28, so Black Friday 2024 will take place on Friday, November 29 and Cyber Monday will be on Monday, December 2, 2024. It is the same for Switzerland as for many countries, because Cyber Monday is generally observed on the same date around the world.
For Cyber Monday 2024 in Switzerland, consumers can expect a variety of exciting deals across multiple product categories. Although it is still impossible to know in advance all available promotions, one can expect significant discounts in almost all product categories based on trends from previous years. For example, during Cyber Monday 2023, some merchants offered discounts of up to 70%. Merchants like Manor, Ochsner Shoes, and Salt offered deep discounts on a wide range of products, including fashion, toys, jewelry, beauty products, and mobile subscriptions.
For Cyber Monday 2024 in Switzerland, offers are expected to include spectacular discounts on high-tech and electronic items such as the latest generation smartphones like the iPhone 15 or the Galaxy Z Fold and Z Flip. Promotions on laptops from Lenovo, Acer, HP or Dell, wireless headphones, Galaxy Watch and Apple Watch smartwatches but also Garmin and many other high-tech gadgets. The big names in the sector are expected to offer attractive discounts, making it an ideal time to acquire new electronic devices at a low price.
In addition to electronics, major Swiss brands and many online retailers will offer impressive discounts on fashion and beauty. Whether on clothes, shoes, bags and accessories or on facial and body care, makeup or beauty sets, you can find low prices at many merchants. In 2023, Clarins offered 30% reduction on all its products while L'Occitane offered 20% reduction from CHF 60.- purchase. Enough to review your beauty routine or find the ideal gift set.
The tourism and travel sector will also participate in Cyber Monday 2024. Last year, we saw offers at establishments in the BOAS Hotels group, including a discount offer on subscriptions to the Aquatis center. Even travel agencies like Club Med which offered 900.- discounts in 2023 or MSC Cruises and its reductions of up to 50% will offer promotions on various types of stays. You'll find low prices on your vacation, including mountain getaways, city breaks or beach vacations. These offers will encourage the Swiss to plan their next adventures.
In summary, Cyber Monday is much more than an extension of Black Friday. If the offers are only found online, the discounts are sometimes greater than those of Black Friday in certain product categories. This is why it is important to prepare your purchases carefully before the start of Black Week in Switzerland.
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