What is Black Friday 2025?
Black Friday 2025 is a global event during which retailers offer massive discounts on their products, and Switzerland is no exception. This year, the event will take place on Friday, November 28, 2025, but the promotions often start well before, at the beginning of the week called Black Week and sometimes even at the beginning of November, which then becomes Black November. Discounts can reach up to 70% on popular items, ranging from electronics to fashion clothing, sports and beauty products.
In Switzerland, the importance of this event has continued to grow. A recent survey revealed that more than 97% of Swiss people are aware of Black Friday and a large majority plan to actively participate in this event. This trend is growing every year, as shown by the growing interest of consumers in shopping events such as Singles Day 2025, which takes place a few weeks before Black Friday, on November 11.
What is the date of Black Friday 2025 in Switzerland and when does Black Week start?
The date of Black Friday remains the same all over the world, it is always the 4th Friday in November. Even though Black Friday itself is Friday, November 28, 2025, many Swiss stores start unveiling their promotions from the beginning of the week before, Black Week, from Monday 24, and some from the beginning of November, which has become Black November. To make the most of these offers, it is advisable to prepare in advance.
Where to find the best deals during Black Friday 2025 in Switzerland?
During Black Friday in Switzerland, the biggest cities like Geneva, Zurich, Lausanne and Bern will be the epicenters of this shopping fever. Whether you prefer to shop online or in-store, you will find incredible deals everywhere. Among the essential Swiss brands, Manor, Coop, Migros, and World of Games, La FNAC, Conforama, Ikea are known for offering massive discounts. For example, MediaMarkt regularly offers discounts of up to 50% on high-tech products like televisions, laptops, and smartphones, and Manor often offers discounts of 30% and more on toys, fashion or home.
In addition, the biggest international brands such as Nike, Adidas, H&M, or Sephora are very active during this period. For example, you might come across 30% off promotions at Nike for popular sneakers or discounts on perfumes and cosmetics at Sephora, Estée Lauder, Clarins or L’Occitane. Swiss online stores, such as Digitec or Galaxus, are also participating by offering discounts on electronic products such as the latest models of computers and phones. Even mobile operators such as yallo, Lebara, Sunrise, or Salt will offer incredible discounts on packages and phones.
Why is Black Friday 2025 a Must?
With rising prices and inflation, Swiss consumers are increasingly sensitive to prices and discounts. Surveys show that 89% of Swiss people intend to take advantage of Black Friday promotions. It is an excellent opportunity to buy expensive items at reduced prices, whether for yourself or to anticipate Christmas shopping. In 2025, the number of stores participating in the operation is even greater. And the event remains the biggest discount and promotion operation for retailers who have to make ends meet.
Who can benefit from Black Friday 2025 in Switzerland?
Whether you are looking for a new high-tech device, trendy fashion items, or even sports equipment, everyone can benefit from Black Friday in Switzerland. The offers are aimed at everyone, from new technology lovers, with brands like Apple, Samsung or Sony, to fashion enthusiasts who will find discounts at La Redoute, H&M, or Zara.
When it comes to sports, brands like Nike, Adidas and Puma will be offering tempting discounts on their equipment, and you can even prepare for the ski season with discounts at Intersport or Decathlon. If you are more attracted to the beauty sector, don't miss the offers at Clarins or Douglas, which could offer you exceptional discounts on skincare and makeup products.
How to get well-prepared for November shopping in Switzerland?
Preparation is the key to maximizing your savings. Nearly 75% of Swiss consumers say they find out about promotions in advance. We advise you to do the same and put all the chances on your side for a successful shopping trip. Here are some tips to prepare well:
- Create shopping lists: visit the websites of the brands and stores you like and start listing the products you want to buy. You can take advantage of this to spot prices and compare discounts during Black Friday.
- Subscribe to newsletters: and to the one from blackfriday.ch of course 😉. Stores often send exclusive promotional codes to their subscribers to take advantage of additional discounts.
- Prepare a budget: in order not to give in to impulse buying and to be sure to save money, it is better to set a budget not to exceed for all your purchases.
And what about Cyber Monday 2025?
If you didn't have time to take advantage of the Black Friday deals, don't panic! Cyber Monday 2025 will take place on December 1st. Originally dedicated to online deals, Cyber Monday is now an extension of Black Friday with even more promotions, especially in the high-tech sector. Swiss online stores like Digitec and Galaxus will offer additional discounts on laptops, smartphones, and electronic accessories.
Cyber Monday is often the perfect opportunity to find last-minute deals, especially if you're looking to buy specific products like electronic gadgets or clothing, before the Christmas holidays.
As every year, whether it's for Singles Day 2025, Black Friday 2025, Black Week, or Cyber Monday 2025, there will be incredible opportunities to save money in Switzerland during the month of November. Prepare yourself well, keep an eye out for promotions, and take advantage of this period to buy what you want at unbeatable prices. Whether you are in Geneva, Zurich, Lausanne or Bern, the shopping adventure awaits you throughout Switzerland!
