What is Black November in Switzerland?
November promises to be a real bargain festival in Switzerland, because one event is becoming increasingly important: Black November. But what exactly is Black November? As the name suggests, Black November extends the offers of Black Friday 2024 to the whole of November and offers Swiss consumers exceptional shopping opportunities during these four weeks.
Unlike other events such as Singles Day or Black Week, which focus on specific days, Black November gives retailers and brands the opportunity to offer varied and changing deals throughout the month. This is the ideal opportunity to prepare for the holidays, make major purchases or simply take advantage of incredible discounts on a variety of products.
The big shopping events of Black November 2024 in Switzerland
November 2024 promises to be the perfect month for bargain hunters in Switzerland, as there are several key events you won't want to miss.
Singles Day 2024 on November 11 kicks off with massive discounts on a wide range of products. This event, which originated in China, is now a must, especially for fashion and electronics. It's the perfect opportunity to shop at reduced prices before Black Friday.
Black Week begins on Monday, November 25, and intensifies the shopping frenzy. During this week, many retailers offer exceptional special offers that build up to Black Friday. Whether you are looking for clothing, electronic devices or Christmas gifts, this week is a real goldmine for Swiss consumers.
Black Friday 2024 on November 29 is the highlight of this period. This event offers spectacular discounts in all areas. Major retailers such as Manor and Digitec Galaxus offer discounts of up to 70 %. This is the ideal time to get ahead of the Christmas shopping.
Finally, Cyber Monday 2024 on December 2 ends this intense month of special offers, which are mainly offered online and focus on high-tech products. If you missed out on the special offers on Black Friday, Cyber Monday offers the opportunity to make incredible bargains from home.
To summarize, November 2024 will be a shopping marathon with opportunities to be seized throughout the month.
Black November, a response to new consumer expectations.
In view of changing online shopping habits and the increasing importance of e-commerce in Switzerland, Black November perfectly meets consumer expectations. More and more Swiss people are starting their shopping journey online, even for products they buy later in-store. By extending the period for special offers, retailers are responding to this growing demand for a more flexible and time-stretched shopping experience.
Inflation, which has made Swiss consumers more price-conscious, has also contributed to the Black November upswing. This whole month of discounts allows consumers to plan their purchases, compare offers and grab the best bargains without rushing into a single day.
The big names of Black November in Switzerland
Many department stores and retailers in Switzerland are actively participating in Black November, offering tempting deals on a variety of products. Manor, for example, one of the country's most popular department store chains, often offers significant discounts on fashion items, cosmetics and electronics. If you're looking for a new coat for the winter or branded accessories, this is the perfect opportunity to treat yourself for less.
In the electronics sector, Digitec Galaxus stands out with special offers on high-tech gadgets, laptops and smartphones. Technology fans get their money's worth with discounts on popular brands such as Apple, Samsung and Sony.
Supermarkets are not missing out either. Migros and Coop are also taking part in Black November with special offers on food, household appliances and even Christmas items. If you're planning to prepare a big feast, now is the time to fill your shopping basket with quality products at reduced prices.
Unique opportunities for online and in-store shopping.
Black November is not limited to online shopping, even though it continues to grow in popularity. In Switzerland, almost 60% of consumers start their shopping research online, especially in the electronics and fashion categories. However, physical stores still play a key role. Many retailers offer special deals that apply both online and in-store, with convenient options such as Click & Collect, where you can order online and pick up your purchases in-store.
This omnichannel approach is crucial in a country like Switzerland, where consumers expect a seamless and integrated shopping experience. Whether you prefer to shop from the comfort of your sofa or enjoy exploring the stores in person, Black November offers you complete flexibility.
The most important products of Black November
What do the Swiss buy during Black November? Fashion, electronics and household goods are among the most popular categories. Discounts on clothing and accessories are particularly coveted, with brands such as Ochsner Shoes often offering significant discounts on new collections.
Electronics, on the other hand, remains a flagship area, with special offers on products such as TVs, gaming consoles and connected gadgets. If you're looking for a new 4K TV or a cutting-edge smartphone, you'll find the best deals during Black November.
Items for the home, such as furniture and decorations, are also in high demand. Retailers such as IKEA and Conforama are offering big discounts - ideal for anyone who wants to refurnish their home before the onset of winter.
How to make the most of Black November?
To get the most out of Black November, it's important to prepare well. This means monitoring store websites, signing up for newsletters to be notified of the best deals, and planning ahead for the purchases you really want to make. In Switzerland, where planning purchases is common, you can make sure you don't miss out on the best bargains.
With inflation putting pressure on purchasing power, Black November is also the ideal time to make smart purchases. Many Swiss consumers plan to increase their spending during this time, especially on Christmas gifts. So why not take advantage of the discounts to buy these gifts in advance and save even more?
A November like no other
Black November 2024 in Switzerland promises to be an unmissable time for all bargain hunters. Whether you're looking for gifts or items for your everyday life or you just want to treat yourself without ruining yourself, this month of special offers has many surprises in store for you. Don't wait until the last moment, start watching the offers now and plan your purchases to maximize your savings. All in all, Black November is the perfect opportunity to combine shopping pleasure and savings while preparing for the holidays.
