Cyber Monday is a business day dedicated to promotions and bargains. Since its inception, Cyber Monday has mainly taken place online on merchant sites. But in recent years, Cyber Monday offers have also started to appear in shops in town.
During Cyber Monday in Switzerland, many shops offer incredible discounts of up to 80%. In addition, merchant sites offer additional discounts such as free delivery, exclusive online offers with in-store collection or clearance sales.
Cyber Monday always takes place on the Monday after Black Friday. And since Black Friday always takes place on the 4th Friday in November, right after Thanksgiving, it is easy to know the dates of Black Friday and Cyber Monday in Switzerland. This year, Black Friday takes place on Friday November 27, so Cyber Monday 2020 in Switzerland will take place on Monday November 30.
In order not to miss the next edition of the Swiss Cyber Monday, we give you the dates of the next deitions to note in your diary:
Like the origins of Black Friday, Cyber Monday comes from the United States. It was in 2005 that we find, for the first time, the expression "Cyber Monday" in the online magazine, SHOP.org, specialist in trade in the USA. The reporter had found that online businesses had a higher turnover on the Monday after Thanksgiving. This phenomenon was due to Internet users who wanted to continue to take advantage of Black Friday promotions. This is how Cyber Monday was born, very quickly propelled by Amazon beyond the American borders.
Every year, Cyber Monday is an opportunity for Swiss shops to offer great deals online. The movement is still a little timid in Switzerland unlike Black Friday which is in full swing.
Remember, during the previous edition of Cyber Monday Switzerland, many brands such as L’Occitane, Ochsner Shoes and La Redoute were offering crazy promotions! L'Occitane was offering 20% off the entire site for its Cyber Monday and offering delivery. Ochsner Shoes had been strong on its previous Cyber Monday and was posting up to -70% on select items only online. The online fashion and decoration brand La Redoute also offered great discounts such as -40% on a large selection. Not to mention Conforama, which posted a 70% reduction on household appliances. As for Yallo and Salt, the two operators respectively offered discounts of 60% and 40% on mobile subscriptions.
Cyber Monday is particularly interesting on the high-tech side. You will find offers on Playstation, Xbox or Nintendo Switch consoles, promotions on iPhone and other smartphones, not to mention the extended Black Friday PC offers. A brand like Lenovo, which is already offering incredible discounts during Black Friday Lenovo, will be closely watched.
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Officially, Cyber Monday only lasts one day. just like Black Friday and Single's Day. But many shops are extending their Black Friday offers all weekend. In the end, it's quite a Cyber Weekend of bargains. And if we take into account the fact that some shops start their Black Friday at the start of the week, it is throughout Black Week that you have to be attentive to discounts and promotions. You already know that November is a good month for good business, so get ready now.
Even though the two events are very similar, the differences between Black Friday and Cyber Monday are notable. The most important being that Black Friday is organized online as well as in stores throughout Switzerland, whereas Cyber Monday mainly takes place online, even if we are starting to see Cyber Monday offers in point of sale windows. The other peculiarity is that Black Friday covers a wide product category ranging from fashion and sport to travel, beauty, home and even pet products or services. Cyber Monday, for its part, mainly covers high-tech universes, digital products, gaming, smartphones and IT.
So get ready for a crazy Cyber Monday 2020 with incredible promotions. but you will have understood it, the month of November is rich in good deals and discounts of all kinds. From November 11, with Singles Day, promotions will follow one another with Black Friday and Cyber Monday in Switzerland!