Single’s Day is a kind of Chinese Black Friday dedicated to singles and where the promotions displayed are dizzying! Thanks to absolutely phenomenal reductions, good deals are on the agenda ... and the madness of buying fever too. Realize, the discounts sometimes reach even up to -95%! A real madness in China which gradually began to grow beyond borders to reach Europe and the United States.
Legend has it that Single’s Day was created by two Chinese students in 1993. Singles were fed up with seeing that singles were stigmatized by society. As a kind of "revenge", they decided to create an alternative to Valentine's Day and a celebration of singles. Single’s Day was born.
But there is another theory about its creation. And this time, the Chinese authorities are responsible for the birth of Single’s Day. The reason ? Want to fight the Western influence of Valentine's Day.
The logic of its name is quite obvious since Single’s Day puts ... singles in the spotlight. You do not agree ?
As with Valentine’s Day or Women’s Day, Single’s Day is celebrated every year on the same date: November 11. Have you noticed that November 11 was a succession of "1": 11.11? The choice of this date is obviously not linked to chance since the four "1s" symbolize singles.
To avoid missing the next editions of Single’s Day, write the date of the next editions of Singles Day on your smartphone or calendar now.
Single Day lasts only one day, that of 11.11. However, it is not uncommon to find that some online shops start hostilities the night before, November 10.
The previous edition of Singles Day broke all consumption records! To find out, here are 3 things to know about (last) Singles Day.
Alibaba, a leading e-commerce leader in China, achieves its largest turnover of the year each year with Singles Day. During the last edition, the site recorded a new record with 27 billion Swiss francs of sales in 24 hours.
If Singles Day still struggles to settle inside our country, 5 countries are however very fond of Singles Day: Japan, the United States, South Korea, Australia and Germany.
40% of consumers take advantage of Singles Day to buy products and services from international brands such as Appel, L’Oréal, Nestlé ...