So if you don't know what Black Friday is yet, that's worrying, but we'll help you out a bit. Black Friday is the biggest shopping event of the year that takes place all over the world at the end of November. All brands and retailers in Switzerland offer their biggest discounts of the year on many product categories. The event is a highlight for retailers and often marks the beginning of the Christmas shopping season. For consumers, it's a chance to take advantage of incredible offers, finding great promotions both online and in shops across Switzerland. Prices are so low that people are scrambling to find the item they are looking for, and stocks sometimes last only one day.
This event takes place on the same date every year, everywhere in the world, no less! To know the date of Black Friday 2023, it is very simple, the commercial operation always takes place on the fourth Friday of November, just after Thanksgiving. So this year, the date is scheduled for Friday 24th November. But beware, with Singles' Day 2023 coming up on November 11th and Cyber Monday 2023 on Monday 27th, you'll have a lot of promotional days throughout the month. So you'll have an exciting Black November.
But Black Friday is not the only shopping event in November. It all starts on 11 November with Singles Day. This first event comes straight from Asia and has made a promising start in Switzerland. Like every year, Singles' Day 2023 will take place on 11 November. Then comes Black Friday, which takes place on the last Friday of the month just after Thanksgiving. But as retailers race to display their promotions as early as possible, some start the Monday before with a whole week of low prices, now known as Black Week. Finally, the month ends with Cyber Monday, Black Friday's digital sibling, with promotions found only online. Cyber Monday always takes place on the Monday following Black Friday, with this year's Cyber Monday 2023 again full of surprises.
Black Friday is a commercial promotion campaign that concerns all product categories and sometimes even the most unimaginable. All your favourite brands will be participating, Sunrise, Odlo, Nike, Clarins, Adidas, Nettoshop and many more. But that's not all, the retailers will also be offering crazy promotions. Whether it's at Manor, La Redoute, Sephora, La Fnac, you'll see promotions everywhere! But the most surprising thing about Black Friday is that every year, new retailers arrive and with them, new product categories.
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Every year, Black Friday brings new players and with them new categories. Most of the products in the trade are subject to crazy promotions. We see all kinds of products, from the most common to the most unusual. Here's a quick overview.
High-tech is certainly the top category of Black Friday. You'll find great deals on computers, smartphones, Xbox, PlayStation or Nintendo game consoles and 4K, 8K OLED TVs. It's the best time of the year to get the best deal on your equipment. You will find low prices at Samsung, Lenovo, LG, Philips or Sony as well as at Media Markt, Melectronics, Fnac or Interdiscount. Be sure to prepare your purchases before the event so as not to fall victim to a false promotion.
For fans of perfumes, make-up, cosmetics, face and body care, Black Friday brings its share of good deals, very good deals. Whether it's at retailers like Marionnaud or Sephora or brands like Clarins, Estée Lauder, L'Occitane, Bobbi Brown, Mac or Clinique, there are deals everywhere. In the beauty category, you will also find wellness offers with thalasso treatments or package stays in Boas Swiss Hotels. The Black Friday Beauty promotions are a great opportunity to do yourself good at a low price.
After high-tech, fashion is the most popular Black Friday category in Switzerland. So if you want to update your wardrobe or find that missing pair of shoes for your favourite outfit, it's time to take a look at the Black Friday fashion offers. The list is far too long to list everyone, but you'll find a wide range of items on sale at Snipes, About You, H&M, Desigual, Asos, Ochsner Shoes, Puma, La Redoute and Mango. If you're looking for a pair of sneakers, a bag, a pair of jeans, a suit or an evening dress, now is the time to take advantage of it!
After high-tech, beauty and fashion, we cannot talk about Black Friday without mentioning the main categories of the event, including sports, home and interior decoration, garden, household appliances, watches and jewellery, games and toys or tourism and travel. As the event attracts more and more players, we even see Black Friday offers for professionals with deals on digital services or banking.
It's always an interesting exercise to guess what new product categories are coming in each year. What surprises do you think Black Friday 2023 has in store for us? To find out, you can sign up for our email alerts to receive a selection of the best offers from our partners as soon as they are released.
With all these events, it's crazy in Switzerland just before the end of the year celebrations. From the streets of Zurich to the suburbs of Lausanne to the Balexert centre, every retailer in the country is offering deals. Whether it's on the internet, in online shops or in physical shops, you have the choice. In some cases, there are even additional discounts or exclusive offers on e-commerce sites only. All the more reason to prepare your purchases before the event. Here are some tips on how to make the most of the bargains:
Now you know a little more and you are better prepared to not miss anything of Black Friday and Cyber Monday 2023 in Switzerland. To find out about our partners' offers as soon as they are published, the easiest way is to sign up for our email alerts to receive a selection of the best offers in your mailbox.
Don't hesitate to visit the site to find out more about the promotions of your favourite shops