Coming straight from the United States, Black Friday is very successful in Europe and Belgium. Today Black Friday takes place in Belgium as well as in Switzerland, France, Austria, Italy and many other countries all over the world. Since its origine, Black Friday has established itself as the start of Christmas shopping period.
In Belgium, as all around the world, Black Friday 2023 will take place on Friday, November 24. In fact, each year, this event takes place the day after Thanksgiving. However, it's better to be vigilant because many brands start their offers from the begining of the week and extend them until the following Monday which is Cyber Monday. This Black Friday Week is a good time for shoppers to find very good deals.
All categories are concerned by Black Friday Belgium. And each year, more and more shops and brands are joining the operation. Thus, in the high-tech category, we will look at La FNAC, MediaMarkt or even Micromania for Gaming. If you are looking for good prices on the Sony Playstation PS5 or the Nintendo Switch you should look those shops. There are a large number of brands in all categories such as Blokker, Brantano, Colruyt, CoolBlue, Collishop, DreamLand, Gamma, Krefel, Vanden Borre, or Wibra who participate in this event both online and in stores. You find promotions from Liège to Brussels via Namur, Antwerp, Charleroi or Ghent.
As many Black Friday around the world, we find the best deals of Black Friday Belgium in the flagship categories of the event. High tech and gaming are in the spotlight, followed by fashion, sport, cosmetics and travel. Some examples of promotions offered:
Discounts of -10% -20% -30% on a selection of toys at DreamLand
In addition to the High-Tech offers (up to -50%), FNAC offered low prices on ticketing
For the little ones we saw discounts of -40%, even 50% in the Bobbejaanland, Aqualibi and Plopsaland parks, by booking your ticket in advance.
On the fashion side, the Maasmechelen Village outlet village offered discounts of up to 75% on many brands such as Calvin Klein, Lacoste, Nike, Tommy Hilfiger or Versace ...
In 2018, several brands decided to launch a similar event to Black Friday during the spring. The idea was to give Belgians exclusive offers, more readable than during the month of November. This event called "Belgian Day" will take place this year from May 15 to 17. Remember to watch your favorite shops and brands during this period. Beautiful surprises await you.
These two events are very similar. The specific brands of each country are different, and sometimes the deals too. Of course, you'll find all the international shops such as La Fnac or La Redoute. But our favorite Swiss shops are there. Manor was the first to import Black Friday in Switzerland in 2015. MediaMarkt has even created its own event before summer, Red Friday. Finally, many local shops in Geneva, Zurich, Lausanne, Saint Gallen and Friborg also take the opportunity to offer incredible actions on Swissmade products.