Exclusive forecasts and analysis of Black Friday in Switzerland

Data from Black Friday Switzerland since 2015

Since the success of Black Friday in Switzerland, in 2015, the blackfriday.ch team has been collecting and analyzing Swiss audience, interests and consumer behavior data during Black Friday and Cyber Monday.


Media contact

To receive data and information related to Black Friday Switzerland, you can contact us via the following coordinates:

Rue du Rhône, 100
1204 Geneva
+41 (22) 575 26 51
[email protected]

If you would like to know more about our platform and the project blackfriday.ch:

The team and the project
Black Friday 2023 Date
Shops in Switzerland
What is Black Friday ?
What is Cyber Monday ?

What is the mission of blackfriday.ch ? To help merchants, e-merchants, consumers and the media better understand and analyze this evolution of consumer behavior that is shaking up the sales calendar of brands and distributors every year. Expect a bigger Black Friday 2023 than previous years!

Black Friday in numbers

  • 550,000 visitors concerned (in 2017)
  • CHF 850,000 in generated sales
  • 800,000 Pages viewed
  • 200 Swiss brands listed
  • 4 coffees per hour and and per person on Thursday evening

What are the forecasts for Black Friday 2023 ?

With the growing popularity of Black Friday, both in terms of consumers and merchants, each year the blackfriday.ch team unveils its Black Friday in Switzerland. The goal? To link merchants and consumers to fans of great deals in order to benefit from the event in the best conditions and on one platform. In order to provide Internet users in Switzerland with the best deals from Swiss online shops and shopping centers, our team negotiates beforehand with brands about exclusive information for blackfriday.ch.

They’re talking about us in the French-speaking Swiss news :

  • Le temps – In der Schweiz richtet sich der Black Friday im Internet ein.

An diesem Freitag werden die Verbraucher ca. 80 Millionen Franken in Schweizer Onlineshops ausgeben, sagt eine Umfrage des Start-ups swiss.blackfriday– 21.11.2017

  • Tribune de Genève - Black Friday has more and more followers

According to an estimate of the Geneva company swiss.blackfriday, the Swiss will have spent 80 million francs during this period …. – 24.11.2017

  • Lematin - Switzerland, Black Friday has more and more followers

In November, swiss.blackfriday reported nearly 950,000 searches on the internet with the words Black Friday. In 2016, the number of searches soared by 365% – 22.11.2017